Vital

Vital Drinks was built around a simple idea: making functional health more accessible through everyday drinks. Vital Drinks was created to help people feel “full of life” by focusing on three daily needs - vitamins to stay strong, gut health to stay balanced and clean energy to stay sharp - with drinks made using 100% natural ingredients, zero sugar, zero calories and spring water. Supported by Harry Kane, the brand has a strong modern identity that helps it stand out in the functional drinks category while still feeling easy for customers to understand.

Within our range, we stock Vital’s Gut Health and Clean Energy lines, giving stockists two clear, easy-to-merchandise propositions within one brand. The Gut Health range is positioned around plant fibre, live cultures and added vitamins, with product pages highlighting 7g of plant fibre per can, billions of live cultures, and vitamins C and D, while still staying zero sugar and free from artificial sweeteners or preservatives. The Clean Energy range gives customers a lighter alternative to mainstream energy drinks, with the brand positioning it around 100% natural ingredients, vitamin C, all 8 B vitamins and caffeine from green coffee bean extract.