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A quick summary of who we are

We are the healthier snacking and sports nutrition distributor for independent businesses and small chains right across the UK.

What we do

Connect businesses to the most in-demand and on-trend products. And we do so in a friendly and reliable way.

Big enough to matter, Small enough to care.

We view our customers as 'retail partners'. We work hard on providing our partners with an unrivalled service, products their customers will love, and at prices which provide them with the best possible margin.

Now it's time to meet our team


 

Tom Matthews

Description of what your role at MFW is:
I'm the Sales Manager here at Muscle Finesse Wholesale - I ensure the sales office is running smoothly.

In my free time I enjoy....
Spending time with my family, training, gaming with Lew and cooking.

Describe yourself in 20 words or less:
Coffee Drinking, Beer Chugging, Cheese Demolisher, Caffeine Freak, Game of Thones Expert, Fun loving, Family orientated, Enthusiastic Fitness Dad.

Favourite Quote:
I drink and I know things.


 

Lauren Schwinger

Description of what your role at MFW is:
I manage and take all the photos for our Social pages and put together the newsletters.

In my free time I enjoy....
Spending time with the family, travelling, looking after my rabbits & going to the gym.

Describe yourself in 20 words or less:
Tea drinking, sightseeing, sushi loving, lipstick wearing, episode binging, gym going, thrill seeking, bunny mum.

Favourite Quote:
Expect Nothing, Appreciate Everything.


Jade Harris

Description of what your role at MFW is:
Member of the sales team processing orders and helping with any customer queries.

In my free time I enjoy....
Reading, going out for dinner, shopping, going to the gym and lots of holidays!

Describe yourself in 20 words or less:
Online shopping, netflix watching, gym going, coffee drinking, sightseeing book worm.

Favourite Quote:
You are braver than you believe, stronger than you seem and smarter than you think.


 

Ben Dewhurst

Description of what your role at MFW is:
Key Account Manager for the North of the UK. Visiting customers, sorting deals, and a hell of a lot of driving.

In my free time I enjoy....
I've just become a father so spending as much time with my little man and family as I can. Also following BRFC & Wigan Warriors. Lift few weights every now and again.

Describe yourself in 20 words or less:
Sleep deprived, caffeine lover, M6 hogger, cardio hater, nappy changing father.

Favourite Quote:
"Never let the fear of striking out, keep you from playing the game" Babe Ruth


 

Roberta Vorosilina

Description of what your role at MFW is:
Creating Pick Sheets, Invoice & Filing

In my free time I enjoy....
Reading books, spending time with friends and family, cooking, shopping and last and very important Sundays I love staying in bed longer with films and coffee :D.

Describe yourself in 20 words or less:
Helpful - always ready to help my friends and family at any time, honest, lover of films, animal lover.

Favourite Quote:
"Everything happens for a reason", "Never give up. Great things take time".


 

Rob Herron

Description of what your role at MFW is:
Oversee Brand and Operations - so quite a mixed bag.

In my free time I enjoy....
Spending time with the family.

Describe yourself in 20 words or less:
A dog walking, coffee drinking, Russian learning, spreadsheet designing, curry eating, Derby supporting, Netflix watching, Fiance & Dad.

Favourite Quote:
Keep moving forwards.


 

Luke Vickers

Description of what your role at MFW is:
I'm brand manager for our sister company Urban Gym Wear, I also help look after our websites & designing our monthly catalogues.

In my free time I enjoy....
Working out, driving, drinking whisky (not at the same time), binge watching various TV series & spending time with family.

Describe yourself in 20 words or less:
Caffeine dependent, weight lifting, keto dieting, occasional intermittent fasting, car & bike enthusiast.

Favourite Quote:
"Hodor" - Hodor
"That time I got quoted £65 for a car service."


 

Lee Allen

Description of what your role at MFW is:
Supply Chain Manager - I'm the person to blame when your favourite product is out stock. Buyer of Goods/Services, tedious warehouse operations Rob doesn't want to oversee, partial to an Excel Spreadsheet.

In my free time I enjoy....
Spending time with friends & family, travelling the world, listening to Joe Rogan podcasts (commute), watching Football, Rugby and MMA, firing up the pizza oven!

Describe yourself in 20 words or less:
Optimistic, methodical, hard working, easy going, caffeine enthusiast, foodie.

Favourite Quote:
If you're going through hell, keep going. - Winston Churchill.


 

Pearce Westley

Description of what your role at MFW is:
Member of the dream (sales) team. From processing orders to answering customer enquiries, I'm your man.

In my free time I enjoy....
Spending time with friends and family, learning, listening to music, working out, playing football and travelling.

Describe yourself in 20 words or less:
Open-minded, enthusiastic, disciplined, gregarious and well-groomed.

Favourite Quote:
60% of the time, it works every time.


 

Karlos Down

Description of what your role at MFW is:
Trying to be the Warehouse Supervisor! I make sure everything is running smoothly when Kieran isn't here.

In my free time I enjoy....
Hitting the gym, spending time with my daughter and playing football.

Describe yourself in 20 words or less:
Fun and enjoyable to be around.

Favourite Quote:
Enjoy life with no regrets.


 

Kieran Lake

Description of what your role at MFW is:
Boss man of the Warehouse. Making sure all stock is received, managed, and despatched efficiently.

In my free time I enjoy....
Spending time with my family, playing Rugby and hitting the gym.

Describe yourself in 20 words or less:
Flapjack eating, Disneyland visiting, heavy weight smashing, United watching, egg chasing, protein drinking family man.

Favourite Quote:
Get back to work.


 

Nick Norris

Description of what your role at MFW is:
Key Account Manager (South UK)

In my free time I enjoy....
Watching Football, Rugby & Boxing, attending music events and scooter rallies.

Describe yourself in 20 words or less:
Beer guzzling, pie eating, skinny-fat bloke that collects stone island coats and vintage scooters.

Favourite Quote:
Fortune favours the brave.