It's hard to believe but it's true.

They have all become so familiar since being launched that it's actually difficult to imagine our shelves and fridges being without them. But that was the case back in December 2016 - before any of these products existed.

There has been so many new products launched this year, including the NXT Evolution Protein Bar, the Milkyway Protein Bar,  as well as new flavours in the USN Muscle Fuel Anabolic and BCAA Power Punch. Far too many for us to list in full.

There has certainly been a few stand out lines though.

Let's take a quick look at some of the new products from 2017 which have had the biggest impact (in no particular order).


10. Barebells Protein Bar

Barebells Protein Bars


9. Grenade Carb Killa Spread

Grenade Carb Killa Spreads


8. PhD Nutrition Smart Bar

PhD Nutrition Smart Bars


7. Nutrend Protein Chips

Nutrend Protein Chips


6. NXT Amino Fuel 1000ml

NXT Nutrition Amino Fuel 1000ml


5. Nutrend Carbo Drinx 750ml

Nutrend Carbo Drinx


4. NXT TNT Nuclear Extreme

NXT Nutrition TNT Nuclear Extreme



3. Barebells Protein Milkshakes

Barebells Protein Milkshakes


2. PhD Diet Whey Bars 65g

PhD Nutrition Diet Whey Bars


1. Twenty by Nocco

Twenty by NOCCO Protein Coffee

The product launches look set to continue in early 2018 

(we've been fortunate enough to be given a few sneak peaks from the leading brands!)


 - Which brand will be the most innovative in 2018?

 - Will a product come along and create a whole new category on it's own?

 - Will any products come along capable of toppling the existing market leaders?


We will all have to wait and see.