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New brand TWP available now

Naughty Boy

Naughty Boy is a premium, flavour-led supplement brand with a wide range spanning protein, pre-workout, hydration, creatine and health products. With hero lines such as Advanced Whey, Menace and Hydration, the brand covers key repeat-purchase categories while keeping a strong lifestyle and shelf-appeal focus. 

The range is especially strong for stores that want products with standout presentation and broader customer appeal. Naughty Boy’s packaging finish gives the brand a more premium feel on shelf, while its focus on unique, interesting flavours helps it stand apart in categories that can otherwise look and taste very similar. Combined with products like Advanced Whey at 22g protein per serving and Menace with its cutting edge pre-workout formulation, it gives retailers a mix of visual impact, flavour-led appeal and practical everyday sell-through. 

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