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About Muscle Finesse Wholesale

A little bit about us.....

We first opened the doors at our Peterborough shop in 2003 and since then, by working closely with our partners - both suppliers and customers - have grown to be one of the largest wholesalers in our industry. We now operate out of a 24,000sq ft warehouse in Peterborough and service more independent businesses than any other sports nutrition and gym equipment wholesaler.

We stock a huge range of supplements and are official distributors for leading brands such as BSN, CNP, Grenade, NXT Nutrition, Optimum Nutrition, PhD Nutrition, Reflex Nutrition and USN. We also have the largest range of gym equipment available to trade in the UK. Our range of equipment comes from the brand EVINCO, a name you have more than likely seen dotted across the UK in various gyms and shops. You can now also become a reseller or user of EVINCO equipment by opening up a trade account.


We think different.

Many businesses view themselves as a single entity but not us. We strongly believe that all of us within our industry can grow and prosper by working as closely together as possible. So whether you are a brand looking for a new distributor to help your product reach the biggest amount of footfall possible, or an independent retail store looking for some bespoke promotions to help fulfil local demand and maximise your sales - get in touch. We're here to help.


Service before everything.

We pride ourselves on our friendly and unrivalled service. This includes right from the moment you login and can view our live stock levels and the free next day delivery on all UK orders, right the way through to in-person visits to run through some deals and provide you with some free samples of the latest products for you to try.


Meet the team

We're a friendly bunch here at Muscle Finesse Wholesale so don't hesitate to get in touch if you have any queries!



Lewis Pitman - Sales Director

Tom Matthews - Senior Sales Executive

Lew Dixon - Sales Executive

Jen Mortlock - Sales Exective

Ben Dewhurst - Key Account Manager



Rob Herron - Brand Director

Luke Vickers - Brand Manager


Supply Chain 

Lee Allen - Supply Chain Manager



Paula Wilson - Head of Finance

Michelle Broadbent - Accounts Executive



If you're looking to open an account then simply click on the big orange button at the very top of this page and Tom will be in touch within a day or two with your login details. You'll then be able to login in to the website to view all of our prices and live stock levels. You can place your first order straight away and it'll be delivered to you the very next day. It's as simple as that!

We look forward to hearing from you and if you have any queries please don't hesitate to get in touch on 01733 232994 Opt.2 or via email at